Insights

Research on what enterprise GTM hiring actually costs.

Analysis built from published benchmarks and eleven years inside AI go-to-market teams — written for the people who carry the revenue number.

May 2026 · 6 min read

The True Costs of Slow-Hires, Low-Hires, and Mis-Hires

Under average hiring circumstances, the true cost of each enterprise sales hire in AI tech is not the offer letter. It is what vacancy drag, revenue underperformance, and wrong-fit hires cost across every hire you make — quantified, role by role.

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Looking for the cited, quantified version of this? The True Cost of Enterprise Slow-Hires, Low-Hires, and Mis-Hires — a 5-part research series with sourced figures throughout.